User Agreement and Privacy Policy

When you register and then use NIU’s products and services, notably training sessions, via NIU’s Website or “NIU E-scooter” mobile application (hereinafter together the "Services"), NIU collects and processes certain personal data about you. As part of our commitment to protect your personal data in a transparent manner, we want to inform you:

Full policy

When you register and then use NIU’s products and services, notably training sessions, via NIU’s Website or “NIU E-scooter” mobile application (hereinafter together the "Services"), NIU collects and processes certain personal data about you. As part of our commitment to protect your personal data in a transparent manner, we want to inform you:


-       why and how NIU collects, uses and stores your personal data;

-       the lawful basis on which your personal data is processed; and

-       what your rights and our obligations are in relation to such processing.


In this Data Privacy Policy, "personal data" means any information relating to an identified or identifiable natural person, as defined by the EU General Data Protection Regulation (EU) 2016/679 dated 27 April 2016 (“GDPR”) and any national implementing laws and regulations as amended or updated from time to time, as well as any further legislation (the “Data Protection Legislation”). It is specified that an "identifiable natural person" is a person who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity.


This Data Privacy Policy is separate from our Cookies Privacy Policy. For more information on how we use cookies and trackers, please click on the following link [Insert link to the Cookies Policy].


This Data Privacy Policy governs each website, mobile site, application, and/or other services, provided by and Niu International Co. Ltd., its parent, subsidiaries and/or affiliates (“we,” “us,” or “our”), acting as a data controller.

Type of personal data subject to the processing

We collect personal information that you provide directly to us, especially when creating and modifying your account and when using our Products and Services. The categories of data involved are as follows:


-       Identification information (Name, nickname, phone number);

-       Electronic identification data (Email address, login information, Password, IP address, logs and connection time, cookies and trackers);

-       Vehicle Information (including Ownership Identification, Guest user Identification, Crash time and location, Ride behavior statistics, Total mileage, Day mileage, Information relating to the battery use and health, Vehicle insurance, Impaired electronic components, Major vehicle accidents, Information relating to the vehicle SIM card, Parking signal areal statistics, Information relating to vehicle theft, such as time and location when the vehicle was stolen, Information relating to the vehicle maintenance;

-       Geolocalisation data.


In particular, the collection and processing of location data is subject to the following principles:


-       You may deactivate geolocation at any time;

-       You are informed that geolocation has been activated by the use of a particular icon.



If you use the training services offered by NIU Academy, the categories of data collected are as follows:


- Information relating to the identity of the Dealer Users (surname and first name, user name, telephone and postal details);

- Information relating to electronic data (email address, login, password);

- Name of the dealer's website and store;

- Name of the distributor;

- Title of the position held by the User following the training.


Legal grounds and purposes of the personal data processing

We are not allowed to process personal data if we do not have a valid legal ground. Therefore we only process your personal data if (i) we have obtained your prior consent to do so, (ii) the processing is necessary to the provision of NIU’s Services or if (iii) the processing is necessary for the legitimate interests pursued by NIU.


The collection, storage and processing of your personal data have the following main purposes:


-       Allow you to use NIU’s Services and Products, including services offered by NIU Academy;

-       Answer customer enquiries;

-       Provide warranty/guarantee services;

-       Identify defects and improve NIU’s Products and Services;

-       Personalize NIU’s Services, in particular through advertising;

-       Statisticalize;

-       Prevent fraud or criminal activity as well as misuses of NIU’s products or services.


Recipients of personal data and transfer of personal data outside the European Union

Your personal data will not be transmitted or made accessible to any third party, except to NIU’s authorized persons and NIU’s service providers, for the completion of the purposes listed above (such as IT systems providers, hosting providers, consultants, being stated that each of these service providers are bound by data protection and confidentiality obligations in order to protect your personal data.


Your personal data may be transferred to a country located outside the European Union, currently China, being specified that, as China is not considered as ensuring the same level of protection as in the European Union, NIU undertakes to take all relevant guarantees on the basis of appropriate safeguards as requested under Data Protection Legislation.

Storage period

NIU will only retain your personal data for as long as necessary to fulfil the purpose for which it was collected or to comply with legal or regulatory requirements.


In particular, your personal data will be kept during the business relationship, including in case of participation in the NIU Academy, and, beyond, for promotional purposes, for reasons of proof and for accounting purposes, for a period not exceeding the applicable statutory limitation periods.


NIU has implemented adequate technical and organizational measures to protect your personal data against unauthorized, accidental or unlawful destruction, loss, alteration, misuse, disclosure or access and against all other unlawful forms of processing. These security measures have been implemented taking into account the state of the art of the technology, their costs of implementation, the risks presented by the processing and the nature of the personal data.


NIU undertakes that all personnel accessing your personal data complies with the internal rules and processes in relation to the processing of personal data to protect them and ensure their confidentiality. They are also required to follow all technical and organizational security measures put in place to protect your personal data.


You may submit any questions you may have about our security procedures by emailing us at

Your rights

You have the right to access, modify, rectify, limit, delete and ask, if any, for the portability of your personal data as well as a right of opposition to the processing of such data. You also have the right to withdraw your consent where NIU obtained your prior consent to process Personal data (without this withdrawal affecting the lawfulness of any processing that took place prior to the withdrawal). If any, you may define guidelines for post mortem use of your personal data. 


You have the right to lodge a complaint at the relevant supervisory data protection authority.


To exercise the above rights, you may send an email to:

Links to Other Websites

This website may contain links to other third party websites that are not controlled in any way by us. Please be aware of this when you click on any such links; we are not responsible for the privacy practices and/or policies of any website other than our own. Consequently, we highly suggest that you review the privacy policy of every website you visit, whether or not they are linked to by our own site.

Specific use of NIU’s website

Registration is not required in order to use or access NIU’s website. However, the registration is mandatory:

-       if this site may make forums, comments, blogs, message boards or similar available to its users. You may be required to register for these features, particularly if you wish to leave comments or provide articles;

-       to register for the services offered by NIU Academy, i.e. to use or access this website, to follow the courses offered, to take the exams and to use the messaging service. Please also note that, in this context, administrators can have access to your status and performance.


If you do register, and in the process provide us with personal data, rest assured that any such information you provide will not be shared with any third-party organization except with your express consent.


Please note that if you post comments or articles to any forum, blog or message board on this site, any personal data you provide in those comments or articles may be read by anyone viewing them.


We also provide visitors to our website the opportunity to opt-in to receive communications from us. In this case, we ask the visitor for his or her email address and name. These communications will include our regular newsletter, product promotions and any other information that we feel may be pertinent to the visitor. You may opt out of receiving any, or all, of these communications by emailing us at, by clicking on the “unsubscribe” link in any email we send to you or by replying to any email we send you.

Contact Details

If you have any questions or concerns regarding this Data Privacy Policy, or you wish to contact us by email or post, our contact information is as follows:




Mailing Address:

Niu International Co.,Ltd.

No.5 Lingxiang Road,WEZ,

 Wujin, Changzhou, China


By continuing your navigation on this site or application, you accept the use of cookies, which allows us to offer you a better internet browsing experience without restrictions, to improve the performance of our site, to realize audience statistics and to provide advertisements. If you wish to know more about cookies and how to control them

Full policy


NIU is mindful of the protection of the privacy of each user (hereinafter the “User”) of (hereinafter the “Website”) and “Niu E-scooter” mobile application (hereinafter the “Application”), and considers it essential to inform the User in a clear and transparent way about the use of cookies while browsing on the Website and the Application..

1. WHAT IS A COOKIE? cookie is an element of data stored on the hard drive of the User’s terminal (computer, tablet, mobile) through a navigation browser when visiting online services. Cookies are widely used by websites. They improve the browsing experience, and supply audience information to the owners of these websites. Cookies set up by NIU can appear when the User registers (if applicable). The cookies calculate how long the User stays on the confirmation page in order to redirect him to the NIU Website. Cookies can also gather information concerning the online preferences of Users and allow NIU to adapt the Website to the User’s centers of interest.

Cookies recorded by NIU or by third parties when the User visits the Website or Application do not recognize the User personally, but rather as the device they use. Cookies simply give information about the browsing of the User in order to recognize the terminal later on.

Cookies cause no damage to the terminal, but allow some actions more easily, such as finding preferences, advance filling certain fields and adapting the contents of the services of NIU.


The User may set his/her browser to notify him/her when he/she receives a cookie, and can refuse cookies from all websites, if he/she wishes. Please note, however, that if the User rejects cookies, it is possible that some web pages may not properly load or load at all, and his/her access to certain information might be denied or he/she might have to enter information about himself/herself more than once.

If the User does not wish to receive cookies in a general way or wishes to refuse only certain cookies, he/she can modify the parameters of his/her browser accordingly.

Instructions are supplied by each web browser: 

For Internet Explorer:

For Firefox:

For Safari:

For Chrome:

To disable cookies on your computer:

For any other browser not mentioned above, the User should not hesitate to consult the cookie management help available on the Internet.


Information collected through cookies helps NIU analyze the use of its Website and enables Users to benefit from a better experience when visiting the Website. NIU also uses cookies to send messages that are customized to Users specific interests.


Functional cookies

Functional cookies enable the Website:

to adapt the display of the Website (used language, screen resolution, used operating system, etc.), according to the materials and the software you’re the User’s terminal contains. These cookies expire at the end of each session;

to facilitate better searches by storing searches previously made by the User. These cookies will be stored for a 13-month period.

Analytics cookies

NIU may use analytics cookies to enhance the performance of the Website by collecting connection data such as date, time, Internet address, the IP address, visited and consulted pages and User’s browser version. NIU does not share, sell, lease or rent its mailing or customer lists to third parties and does not store them for more than a 13-month period. Thus, NIU may use web analytics from a service provider that uses related cookies. Although NIU has no control over web analytics from service providers, which are control their own processing, nor on collected data even when transferred outside the European Union since such providers are located in the United States of America, NIU considers it necessary to mention this in order to ensure Users have clear and thorough information on such use, which may, if any, require Users’ prior consent. For additional information, and provided that such policy is available in your language, please refer to each privacy policy:

Google: click here to consult Google’s privacy policy

The User can, however, oppose these various operations by configuring his/her browser, such as Internet Explorer or Firefox, by following the instructions, also indicated above, which are supplied for that purpose on his/her browser website. In case a User exercises their right of opposition, NIU confirms that no data of connection will be transmitted to any supplier of analysis ofaudience tools. Moreover, the User has a right to access their own data. He/she can exercise this right by contacting the concerned supplier and by specifying the number identifying the cookie, which will be attributed to him/her by the supplier.

Third party cookies.

The Website may include functionalities from third-party sites, including certain social networks. These functionalities can sometimes be accompanied by scripts or other elements that can read and sometimes place cookies from these social networks on the User’s device. These cookies can be used to personalize advertising messages. Although NIU has no access to these cookies, nor does it have any control over these social networks, which are responsible for their own processing, nor over the data they collect, including in connection with a transfer of data outside the European Union, since some of them are located in the United States, NIU considers it essential to mention this so that the User has clear and complete information in the event that they are used. For additional information, and subject to the availability of this information in your language, please refer to the list of potential social network cookies below.


The following Facebook features may be incorporated into the Website and Application and are likely to read of place Facebook cookies:

Facebook login, which allows the User to log into their Facebook account and interact with the Website and Application via this account. 

Click here to consult Facebook’s privacy policy

Click here to consult Facebook’s cookie policy 


The following Twitter features may be incorporated into the Website and Application and are likely to read of place Twitter cookies:

Twitter login, which allows the User to log into their Twitter account and interact with the Website and Application via this account.

Click here to consult Twitter's privacy policy

Click here to consult Twitter's cookie policy


The following Instagram features may be incorporated into the Website and Application and are likely to read of place Instagram cookies:

Instagram login, which allows the User to log into their Instagram account and interact with the Website and Application via this account. 

Click here to consult Instagram's cookie policy


The following YouTube features may be incorporated into the Website and Application and are likely to read of place YouTube cookies:

YouTube login, which allows the User to log into their YouTube account and interact with the Website and Application via this account. 

Click here to consult YouTube's privacy policy


Cookies can be placed and collected on the Website and Application by AdChoices for targeted advertising purposes. 

Click here in order to manage your cookies on Adchoices